Last night we had the pleasure to hang out with Justine Ungaro at her home in Studio City, CA. for our monthly Pictage User Group meetings. I was as usual blown away by her business model. In fact, as I was listening to her share with us how she goes about her business, I thought to myself, “this has to be the utopian business model”. She shared with us so many priceless business pointers that I can’t go through them all in a blog post. However, one the few that really stood out to me, was how she really does pick her clients. It’s not always a question of who can afford you and is willing to pay for your services, but if you (the photographer) sees them as a good fit for you. Her mantra was: easy going clients, simplicity, clean, and classic are the best words to describe her entire business model and her work. She concentrates her efforts in Studio City, where she can really cater to her clients well, and give them the attention they deserve. She does not try to dominate the entire LA area because it’s just impossible and would spread her too thin. She spoke about how she is flexible, but pretty much only meets clients in her own terms. Justine does not go to their home for initial wedding inquiries and she talked about the importance of keeping control of the relationship. This way, they respect you as a person as well as an artist. I want to send a big thank you to Justine Ungaro for her time, her willingness to share with us, and specially for inviting us into her home. Your rock girl!!